50 State Turnout

Best Practices for Success

Posted by on October 10, 2006 at 02:23 PM

Governor Dean held two conference calls with participants of the 50-State Turnout on Saturday. If you dialed into the morning call, you would have heard not only from Governor Dean, but also from Rick Minor. Rick is the Chair of the Leon County Democratic Party, which does grassroots organizing in the county that includes Florida's Capital City, Tallahassee. So it's a county party that is under the watchful eye of the Florida Democratic Party Chairwoman, Karen Thurman, and the Democrats in the State Legislature, more than most.

Rick was elected Chair of the Leon Dems earlier this year and immediately put together one of the most successful events in the country for the July's Democratic Reunion. We asked Rick to share some his experience on the call so other Democrats could learn from the Leon County Party's success.

First, we held a friendly competition amongst our local candidates, asking them to bring in all of their campaign volunteers to participate in the Democratic Party's canvassing. As an incentive, we told them that the three candidates bringing in the most volunteers would be featured in our press release and on our website, www.LeonDems.com. Spurred on by the chance to obtain some earned media, our candidates worked hard to recruit their campaign supporters for the July 29th canvassing. This also meant that our event was a coordinated effort, with local and state-wide candidates all taking part in our event.

Prior to the July 29th canvassing day, our event was featured on the DNC's blog. When we informed our local press of the national exposure provided by the DNC they were very interested in covering our event. That Saturday morning, Florida public radio interviewed our candidates and followed one of them while he spoke with voters. The highlight of the day, however, was the arrival of a local TV reporter and cameraman. They shot footage of the activists at the party headquarters, and followed a pair of canvassers as they walked neighborhoods to spread the Democratic message. The resulting news story was featured on the 6 o'clock and 11 o'clock news that evening!

Both of these approaches could be easily adopted by other county parties and Democratic organizations across the nation. With creative ideas like these for building our volunteer teams and attracting earned media, we can beat back the GOP and WIN in 2006!

The Leon Dems built on their success in July when planning their 50-State Turnout event.


Leon Dems Zachary Ansley and Rev. Al Whitaker assemble yard signs for distribution.
It was an extremely productive day. We walked Tallahassee’s neighborhoods, placing the DNC hangers on residents’ doors and putting up yard signs. Several others stayed at the county party headquarters, assembling yard signs and calling voters.

Many of our Democratic activists are honing their persuasion skills and are becoming very adept at speaking with swing voters. At one house a canvasser spoke with a state employee who had met the Republican gubernatorial candidate, and had decided to vote for him instead of our Democratic nominee, Jim Davis. The canvasser replied, “As a state worker, you know more than anyone about Gov. Jeb Bush’s failed privatization of government services. The Republican candidate is promising to "stay the course" and continue with Jeb Bush’s policies. Is that good for Florida?” Then, after hearing what Jim Davis would do to change things in Tallahassee, the state worker looked at our canvasser and said, “You, know, you’re right. You’re speaking for the Democrats and I like what you’re saying. Jim Davis can count on my vote.”

And that’s how we’re going to win - - going from street to street, house to house, and speaking with individual voters about the REAL change that’s needed in Florida!

More pictures after the jump...


Democratic activist Annette Odom calling voters on the 50-State Turnout Day.

Leon County Democratic Party Vice Chair Monica O'Neal enters canvassing data into the party's voter file system

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