OFA/DNC Commit $20 Million to Mobilize Hispanic Voters
Obama for America and the DNC are set to unveil a $20 million effort to register and mobilize Hispanic voters. Washington Post:
DNC Chairman Howard Dean said the sum is unprecedented for a presidential campaign and represents a show of Democratic confidence that Latino voters could prove pivotal in states including New Mexico and Michigan. [...]Targets will include Florida; Western states such as Colorado, Nevada and New Mexico; and Ohio, Pennsylvania and Michigan, industrial battlegrounds with sizable Hispanic populations. The money will be spent on niche advertising and other outreach, along with mobilization efforts aimed at identifying, registering and turning out new Democratic voters.
Over the weekend, the campaign held a training session in Las Vegas to teach local organizers how to canvass Hispanic communities. A similar forum will be held soon in Florida, Dean said, and sessions in other states are in the planning stages.
These efforts do not bode well for John McCain. His team says "we've already been doing all that." Whatever it is they are doing, it is not working at all.
Although Republican rival John McCain represents Arizona, a state with a strong Hispanic presence, Dean cited a poll last week by the Pew Hispanic Center showing Obama's approval rating with registered Latino voters at 66 percent nationwide, compared with 23 percent for McCain.
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