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A Big Week for Data and Technology

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This has been a big week for data and technology in the Democratic Party. The DNC, our candidates, and state parties are now getting access to new data assets that the Obama campaign built to help win the 2012 election. This is great news and yet another way that our party is building on our technological lead over Republicans.

While we’re getting access to new data, the way we’ll apply it isn’t new. In both 2008 and 2012, the DNC worked hand-in-hand with the Obama campaign to create the tools that collected and analyzed information about volunteers, supporters, and donors, and helped them run the most data-driven campaign to date.

And our commitment to technology innovation didn’t begin with electing President Obama. In 2005, we committed to build the Democratic Party in all 50 states and equip everyone with the know-how, tools, and data needed to win campaigns. That’s exactly what we did in the run-up to 2008, and we haven’t taken our foot off the pedal since.

In the past year, we've been working overtime and making investments to adapt the tools and strategies used in 2012 to prepare for campaigns of all sizes for 2014.

We did a trial run with campaigns in 2013, and the results speak for themselves. We won the Virginia governor’s race, and will for the first time in more than forty years hold all five statewide offices in that pivotal battleground state.  Bill de Blasio is the first Democratic mayor of New York City in a generation, and Cory Booker has already been sworn in and begun to serve people of New Jersey in the U.S. Senate.

These campaigns were able to hit the ground running with the tools and information they needed to make smart, data-driven decisions from Day One.  And because they worked hand-in-hand with the DNC, the experience and lessons they learned will go into making those tools even better as we work to make them available to campaigns up and down the ticket in 2014.

We look forward to integrating the Obama campaign data into our systems and continuing to work with all our state parties to use information to run smarter, more effective campaigns.

2014 is going to be a great year to run as a Democrat. We have a winning message of fighting for middle class Americans and the cutting-edge tools to deliver that message to the voters.