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DNC Announces Unprecedented Midterm Election Hispanic Paid Media Campaign By the Democratic Party, With New Ads Featuring President Obama

More than $1 Million Investment in National TV, Radio and Online Advertising as Part of the DNC’s Vote 2010 Plan

See the New TV Ad Here:

Hear the New Radio Ad Here.

The Democratic National Committee announced today the Democratic Party’s largest-ever investment in Hispanic paid media for a midterm election.  The paid media campaign is part of the Democratic Party’s most comprehensive Hispanic voter education, mobilization, and outreach effort ever in a non-Presidential election year.

Today, the DNC will begin airing national radio and television advertisements on Univision’s television and radio networks.  The ads will air through Election Day. The DNC will spend more than $1 million on paid advertising in the Hispanic community through its national, regional, and online efforts.

“Hispanic voters are not only critically important to Democrats’ success this fall, but also to our country’s future,” said DNC Chairman Tim Kaine.  “We’re reaching out to the Hispanic community because we believe that by working together we can ensure Democratic victories this fall, and continue the tradition of successful Democratic leadership that is devoted to opening up new opportunities for Hispanic Americans and hard-working Americans of all backgrounds.”

The national television ad, entitled “Don’t Go Back”/“No Regresemos”, notes that President Obama and Democrats have gotten the nation’s economy out of the ditch and kept the doors of higher education open to children while standing up to Wall Street and insurance companies.  The ad calls on voters to stand with President Obama on November 2nd.

The national radio ad, also entitled “Don’t go Back”/“No regresemos”, highlights how President Obama and Democrats have moved the country forward by getting the economy out of the ditch, improving access to college, and putting people back to work.  It also lays out the choice facing voters this fall, noting that Republicans have vowed to take the country back to the old status quo, under which credit card companies, insurance companies, and big banks wrote all the rules and were able to discriminate against customers at will.

The television and radio ads both highlight President Obama’s recent Moving America Forward speech in Madison, Wisconsin.

The radio ad closes with President Obama speaking to voters in Spanish: “Soy Barack Obama. Te necesito a mi lado. Ayúdame a defender lo que hemos comenzado. Este 2 de noviembre, alza la voz. Y juntos, seguiremos adelante.” (This is Barack Obama. I need you by my side. Help me defend what we started. This November 2nd, raise your voice.  And together we’ll continue to move forward.)

English and Spanish versions of both scripts can be found below, at the bottom of this release.

The DNC’s paid advertising effort is just one component of the Democratic Party’s unprecedented effort to engage voters across the country, including in the Hispanic community, for the November 2nd election.  As part of the DNC’s $50 million Vote 2010 campaign, the DNC has embarked on its most substantial effort ever in a midterm election to turn out long-time and newer Hispanic voters, which includes:

  •  The launch of a new Spanish-language website with all the information that Americans need to register and vote – wherever they live.  That website,  VotarEsPoder, is an incredible tool for Hispanic voters.
  • Outreach to first-time Hispanic voters, sporadic Hispanic voters, and reliable Hispanic voters through bilingual phone banking, Latina to Latina phone banking, bilingual materials, and canvassing.
  • Targeted Commit to Vote events for Hispanics.  For example, Organizing for America held World Cup watch parties at which they had commit to vote forms.
  •  Aggressive outreach to national political and business leaders at the events of major Hispanic organizations like the National Council of La Raza, LULAC, and the Congressional Hispanic Caucus Institute, as well as DNC-sponsored events.  In just the past few months, those events have included:
  •  A DNC Latino Summit with Hispanic activists and community leaders in June;
  • A conference call with Chairman Kaine and national Hispanic leaders in August;
  • A conference call with Chairman Kaine, the Honorable Hilda Solis, and national Hispanic leaders in September;
  • And a roundtable discussion between Chairman Kaine and Hispanic leaders in September, among others.

 

  • Multiple efforts to reach out to Spanish-language media.  Governor Kaine, who took time off from law school to teach school in Honduras, is a fluent Spanish speaker and has made numerous appearances on Spanish-language television and radio.

Radio Ad in Spanish

Audio Clip of the President:
[September 28, Madison, WI speech]

We can’t let this country fall backwards because the rest of us didn’t care enough to fight.

Voice Over:
Siempre hemos sabido que lo que empezó con esperanza sólo podía avanzar con el trabajo. Barack Obama y los demócratas no han dejado de luchar.

Sacando a la economía del hueco.

Poniendo a nuestra gente a trabajar.

Y manteniendo abiertas las puertas de una educación universitaria para nuestros hijos.

Y nunca se rindieron… ni ante Wall Street … ni ante las compañías de seguro.

Pero los Republicanos  quieren regresar al pasado…

A cuando las tarjetas de crédito y las hipotecas incluían cargos ocultos.

Y las compañías de seguro discriminaban contra quienes querían.

Por nuestras familias, no podemos regresar al pasado.

Hemos trabajado demasiado, y queda tanto por hacer.

POTUS:

Soy Barack Obama.
Te necesito a mi lado. Ayúdame a defender lo que hemos comenzado.

Este 2 de noviembre, alza la voz.
Y juntos, seguiremos adelante.


Disclaimer: Pagado por el Comité Nacional Demócrata. Democrats.org. No autorizado por ningún candidato o comité de candidatos. El Comité Nacional Demócrata es responsable por el contenido de este anuncio.

Radio Ad in English

               Audio Clip of the President:
[September 28, Madison, WI speech]

We can’t let this country fall backwards because the rest of us didn’t care enough to fight.

Voice Over:
We’ve always known that what began with hope would only move forward with hard work.

Barack Obama and the Democrats have never backed away from taking on the problems of our nation:

Getting our economy out of the ditch.

Putting our people back to work.

And keeping the doors to a college education open for our children.

And they never backed down … not to Wall Street … not to the insurance companies.

But the Republicans want to return to the past …

To when credit cards and mortgages included hidden fees.

And the insurance companies discriminated against who they wanted.

For our families and for our country, we can’t afford to go back to the past.

We’ve worked too hard and there is too much left to do.

POTUS:
This is Barack Obama.
I need you by my side. Help me defend what we started.

This November 2nd, raise your voice.  And together we’ll continue to move forward.

Disclaimer: Paid for by the Democratic National Committee. Democrats.org. Not authorized by any candidate or candidate committee. The Democratic National Committee is responsible for the content of this ad.

Television Ad in Spanish
Sacando a la economía del hueco.

Poniendo a nuestra gente a trabajar.

Y manteniendo abiertas las puertas de una educación universitaria para nuestros hijos.

Todavía queda mucho por hacer.
Pero Barack Obama y los demócratas no han dejado de enfrentar los problemas de la nación.

Y nunca se rindieron… ni ante Wall Street … ni ante las compañías de seguro.

Audio Clip of the President:
[September 28, Madison, WI speech]
We can’t let this country fall backwards because the rest of us didn’t care enough to fight.

VO:
Únete al presidente Obama este 2 de noviembre. Alza la voz.

Disclaimer:
El Comité Nacional Demócrata es responsable por el contenido de este anuncio.

Television ad in English
Getting our economy out of the ditch.

Putting our people back to work.

And keeping the doors to a college education open for our children.

There’s still much to be done.
But Barack Obama and the Democrats have never backed away from taking on the problems of our nation.

And they never backed down … not to Wall Street … not to the insurance companies.

Audio Clip of the
President:
[September 28, Madison, WI speech]
We can’t let this country fall backwards because the rest of us didn’t care enough to fight.

VO:
Stand with president Obama this November 2nd. Raise your voice.

Disclaimer:
The Democratic National Committee is responsible for the contents of this ad.
 

Tags: Hispanics