The time has come for China to free Tibet. The brave protesters in Paris who extinguished the Olympic torch and the amazing young people who unfurled the "Free Tibet" banner from the cables of the Golden Gate Bridge were an inspiration to us all. But unless people begin to put their money where their mouths and hearts are, nothing is going to change. So with that in mind, I have made a decision. If Tibet is not freed, I am going to boycott the Olympics and their sponsors. I know what you're thinking: "yeah, like they care". But these companies claim to take corporate citizenship seriously, so it's time to see just how seriously they take it... or if it's just lip service.

I don't expect these companies to pull out. They have already put millions of dollars into supporting the games. But if enough people say, "Hey! This concerns me enough to actually think about where I am spending my money", then the advertisers should listen. That is what they want! They want people to think about their brands when they need a new watch or DVD player or mutual fund. The issue becomes what will I be thinking, which at the moment is nothing nice.

My hope is that these advertisers can say to the Olympics, "Hey, supporting you isn't quite the deal it used to be because people are not watching. They're not watching because of what your hosts are doing in Tibet". I encourage you to do some research, then take the time to compose an email and send it to each of the corporate sponsors.