VoterVoter.com was mentioned on TechPresident today
http://www.techpresident.com/blog/entry/23255/votervoter_launches_could_this_be_the_actblue_of_political_ads
and a launch press release says:

VoterVoter.com is officially launching today, (http://www.votervoter.com). VoterVoter.com provides an easy way to directly help your candidate or cause through broadcast media. VoterVoter.com empowers you to select or create the advertising message of your choice and have that message air on TV stations around the country without having to know anything about buying media time.
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VoterVoter.com was conceived by Eric Mathewson, Founder and CEO of WideOrbit. WideOrbit drives the business of Advertising by providing Sales, Traffic and Billing software solutions for the global media industry. WideOrbit’s core software product, WO Traffic, manages more than $10 Billion dollars in advertising revenue and is currently implemented by more than 950 television stations, radio stations, and cable networks. VoterVoter.com is a business unit of WideOrbit, Inc.

http://biz.yahoo.com/bw/080327/20080327005236.html?.v=1

From the FAQ on VoterVoter.com

What is VoterVoter?
VoterVoter is a non-partisan political advertising service. We make it easy for you, as an individual, to run your own political advertisement on TV. VoterVoter.com enables you to directly help your candidate or cause through broadcast TV. With VoterVoter, you can select or create the advertising message of your choice and have that message play on TV stations throughout the country.

Why use VoterVoter instead of contributing the money directly to a cause or candidate?
VoterVoter allows you to select the specific advertisement you want to support and the amount that you want to spend. Because you are not contributing to a campaign, but are making your own choice on how to spend your money, your independent expenditure is not limited. If you were to contribute your money to a candidate, you would be limited by Federal Election Commission guidelines, which currently limit contributions to $2,300 per election cycle.

http://www.votervoter.com/wot-tvad/page/faq

Thought you should know, but I don't know enough yet to have an opinion one way or the other.

Jim Callahan
Orlando, FL