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McCain Battles a Nemesis, the Teleprompter
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If McCain can't handle talking with the words in front of him how is he supposed to deal with Foriegn Leaders. Read on.

McCain Battles a Nemesis, the Teleprompter

 

By MARK LEIBOVICH Published: July 6, 2008

LAS VEGAS —Senator John McCain was performing relatively smoothly as he unveiled his energy plan.

He managed to limit the mechanical hand chops and weirdly timed smiles that can often punctuate his speeches. He delivered his lines with an ease that suggested a momentary peace with his longtime nemesis, the teleprompter. (He relied on a belt-and-suspenders approach, with text scrolling down screens to his left and right, and on a big TV set in front of him.)

But when Mr. McCain, the presumptive Republican presidential nominee, came to the intended sound bite of his speech — the part about reducing America’s dependence on foreign oil — he hit a slick.

“I have set before the American people an energy plan, the Lex-eegton Project,” Mr. McCain said, drawing a quick breath and correcting himself. “The Lex-ing-ton Proj-ect,” he said slowly. “The Lexington Project,” he repeated. “Remember that name.”

In a town meeting in Cincinnati the next day, Mr. McCain would again slip up on the name of the Massachusetts town, where, he noted, “Americans asserted their independence once before.” He called it “the Lexiggdon Project” and twice tried to fix his error before flipping the name (“Project Lexington”) in subsequent references.

Mr. McCain’s battle of Lexington is part of a struggle he is engaged in every day. A politician who has thrived in the give-and-take settings of campaign buses, late-night TV couches and town meetings, he now is trying to meet the more formal speaking demands of a general election campaign.

 



By his own admission, Mr. McCain is not a great orator. He is ill-suited to lecterns, which often dwarf his small stature, and he tends to sound as if he is reading his lines, not speaking them. His shortcomings have been accentuated in a two-man race, particularly because the other man — Senator Barack Obama, the presumptive Democratic nominee — can often dazzle on stage.

Mr. McCain and his advisers know that Mr. Obama’s ability to excite huge crowds will make for an inevitable podium mismatch for the older, softer-spoken Republican. “We’re going up against a guy who is off the charts,” said Mark Salter, Mr. McCain’s longtime Senate chief of staff and campaign adviser.

To better compete, Mr. McCain is undergoing a subtle but marked transition as a political performer, said aides and people who have watched him. As part of a staff shakeup that was announced Tuesday, he brought in a new adviser — Greg Jenkins, a former White House official and Fox News producer — who will oversee the producing and staging of Mr. McCain’s events. Mr. Jenkins is considered an expert at political stagecraft, oversaw many of President Bush’s appearances and served as executive director of the 2004 inaugural committee.

Mr. McCain is working closely with aides like Brett O’Donnell, a former debate consultant for Mr. Bush, to improve his speech and performance. He is working to limit his verbal tangents and nonverbal tics. He is speaking less out of the sides of his mouth, which can produce a wiseguy twang reminiscent of the Penguin from the Batman stories, and he is relying less on his favorite semantic crutch — the phrase “my friends” — which he used repeatedly in his campaign appearances. He also appears to be trying to exercise restraint, advisers and campaign observers say, when speaking off the cuff, wisecracking in town meetings and criticizing his opponent. In recent weeks, for example, Mr. McCain seems to have reined in the sarcasm he has directed at Mr. Obama. (In May, for example, he said of his opponent, “With his very, very great lack of experience and knowledge of the issues, he’s been very successful.”)

Alan Schroeder, a journalism professor at Northeastern University, said, “There’s a danger of sarcasm becoming nastiness, and McCain seems to be conscious of that line.”

Some McCain loyalists say he needs to be left alone and not burdened by his staff’s calculations about how he should be acting or what he should saying.

“I think the depressingly self-absorbed McCain campaign machine needs to get out of the way,” said Mike Murphy, a longtime friend and media adviser who has no role in the current operation but who still talks to Mr. McCain every few days. “They need to just let McCain be McCain.”

The more careful McCain, said by some to be overly scripted, has received some withering critiques. “His rhetorical style can best be described as ‘tired mayonnaise,’ ” the comedian Stephen Colbert declared on “The Colbert Report” before inviting viewers to enter the “Make McCain Exciting Challenge.”

Peter Spaulding, the chairman of Mr. McCain’s campaign in New Hampshire, said he recently saw a McCain speech on television that was “just atrocious.”

Dan Schnur, Mr. McCain’s communications chief during his 2000 presidential campaign, said, “Besides his convention speech, the only time I would even put him behind a podium at all between now and the end of the campaign is when he’s announcing a policy position.”

 Read the rest nytimes.com/2008/07/06/us/politics/06mccain


Reader Comments
  
If you click the link
By Jan CO Jul 5th 2008 at 11:03 pm EDT
you can also watch the video of it.
Re: If you click the link
By illinoismel Jul 5th 2008 at 11:10 pm EDT
Yep, tis true, he has an issue with them. He is used to more informal settings, so guess an old dog will be taught new tricks.
Re: If you click the link
By Kryptonite Jul 5th 2008 at 11:17 pm EDT
I dont know that he can. The man barely made it through college!
Re: If you click the link
By Donna Jul 5th 2008 at 11:19 pm EDT
You're so funny. Correct and also funny.
Re: If you click the link
By Barbara"Obama/Biden"Hussein Jul 5th 2008 at 11:15 pm EDT
Is he suppose to be wearing glasses. That promter seem far away to me. Maybe that it. I know my husband cant see far away without his glasses. I use reading glasses myself.

Without them I am blind as a bat.
Re: If you click the link
By Donna Jul 5th 2008 at 11:20 pm EDT
Could be cataracts. Do ya think?
Re: If you click the link
By Barbara"Obama/Biden"Hussein Jul 5th 2008 at 11:28 pm EDT
yeah! my dad has that, now he is totally blind since the last 9 years
  
haven't you heard?
By Liz Jul 5th 2008 at 11:12 pm EDT
McCain died five years ago.

The Republicans could not find a suitable candidate so they created a robot and named him John McCain.
  
Bush the Third
By Donna Jul 5th 2008 at 11:17 pm EDT
He also has trouble with speeches.
  
I prefer
By WOMAN Jul 5th 2008 at 11:18 pm EDT
AMERICA DOES NOT NEED A PERFECTED ORATOR.

AMERICA NEEDS SOMEONE OF ACTION.

HILLARY CLINTON, ON THE OTHER HAND, IS ALL OF THAT PLUS MORE IN ONE PACKAGE.
Re: I prefer
By Barbara"Obama/Biden"Hussein Jul 5th 2008 at 11:29 pm EDT
Yeah for hillary. Hurray.




To bad she is NOT the nominee.


Obama08/12
Re: I prefer
By WOMAN Jul 5th 2008 at 11:42 pm EDT
Always with the arrogance, Barabara. One day it will slap you and I hope you remember all these digs you keep throwing around.

FIST BUMP BACK AT YA, SWEETIE!!!
  
you
By luckeyduckey Jul 6th 2008 at 9:01 am EDT
gotta feel sorry for this guy--he is so obviously out of his league.